Segnivo – Best Affordable Email Marketing Platform, API and SMTP Relay for Developers and Startups
Choosing the best email marketing platform or API may not be an easy task because the options are vast and varied. However, having the right API makes it easy for you to integrate communication features into your application seamlessly. It can help streamline your operations and also enhance user experience significantly.
So, to help you make an informed decision, this blog post will explore the best affordable email service providers for marketers and developers considering factors like features, integrations, and of course, cost.
What to Look Out for in an Email API
Here are some important criteria to look out for when selecting the best email API for developers:
Email Deliverability
An email API with a high deliverability rate can offer better communication. You can rest assured that you are following the best practices for sending emails and that your emails will get to your recipient’s inbox and not the spam folder.
Ease of Integration
Email APIs allow developers to integrate communication features into their applications. They are supposed to make operations easier, so it is best to go for an API with easy integration. It should have SDKs for multiple languages, clear documentation, and a reliable support team in case you encounter any problems using the software.
Analysis and Reporting
It is also essential for an email API to provide detailed analytics on email performance, such as bounce rates, open rates, click-through–rates, etc., so you can monitor your success and improve on your strategies.
Range of Features
A reliable email API should offer a wide range of features, such as templates, HTML preview, webhooks, etc., to cater to developers’ diverse needs and enhance user experience.
Flexibility and Scalability
An email API should be able to adapt to unique business needs. As your business grows, the API should increase sending volumes without compromising the quality of the email service.
Security and Compliance
Strong emphasis should be placed on authentication, data encryption, and other security measures to ensure the safety of information. An API should also be compliant with the CAN-SPAM Act and GDPR.
Cost-effectiveness
Affordability is also important when choosing an API. You should be able to access essential functionalities of an API on lower-tier plans and only upgrade your plan if you need more advanced features. A good email API should offer value for your money and let you choose a suitable pricing plan according to your needs.
Best Affordable Email Service Providers with APIs
Here are 3 of the best email marketing platforms and APIs for marketers and developers. This list was curated according to the factors discussed above, their reliability and ratings.
Segnivo
Segnivo is a robust email marketing platform and API with many amazing features. It is designed to streamline and enhance email communications for developers, businesses, and marketing agencies. The software’s extensive features makes it a preferred choice for many business owners, marketers, and developers in parts of Asia, Africa, and North America.
It is easy to use, affordable, very reliable and offers a suite of features that allows developers and marketers to deliver emails for various needs, from simple transactional emails to complex marketing campaigns.
Key features:
- Detailed analytics and real-time tracking
- Scalability
- Lead forms
- Automation
- Advanced security
- Easy integration
- Custom templates
- Bulk emails
- Fast sending time
- Spam filter testing
- Email authentication
- Inbound email processing
- Email Webhooks
Pricing:
Segnivo’s pricing plan starts at $8 per month for 30,000 sending credits and 150,000 transactional email deliveries with all the basic features a developer needs to get started. A more advanced plan, for $24 per month, allows you to send up to 500,000 transactional emails and has all the essential features for developers. The professional plan, which costs $72 per month, comes with over 1.7m transactional email deliveries per month.
Segnivo also offers a pay-as-you-grow package that allows you to expand your budget as your business grows without a monthly payment commitment. Also, the platform offers a quarterly business plan with unlimited marketing and transactional email sends and has 2 dedicated IP addresses included.
Mailgun
Mailgun is an older but very efficient email API that allows users to send and track emails. It enables email customisation to suit the recipient’s preference of language and device type, and it offers a wide range of functions, from detailed analytics to a drag-and-drop editor that allows developers to create HTML emails easily.
Many users like Mailgun for its affordability and reliability, and the platform has undoubtedly built a strong reputation over the years.
Key features:
- Spam filter testing
- Inbound email routing
- Suppression management
- Send time optimisation
- Custom templates
- Email tracking and analytics
- Email authentication
- Strong security measures
Pricing:
Like Segnivo, Mailgun offers different flexible pricing plans. It starts with a free plan that allows users to send 100 emails daily, followed by the basic plan, which costs $15 per month for 10,000 emails, and offers basic features for developers.
It also has a more advanced plan for 50,000 emails at $35 per month. The highest plan costs $90 per month for 100,000 emails. All the plans can accommodate more emails with extra costs.
Postmark
Postmark is a very reliable API designed to allow developers and businesses to send transactional emails with a high rate of deliverability. It provides a wide range of API-based tools for monitoring and enhancing email deliverability.
Postmark is more focused on transactional emails. It is loved by many satisfied users who enjoy its easy integration and numerous features. However, it doesn’t provide a dedicated IP.
Key features:
- Spam blocker
- Response management
- Custom templates
- Data recovery
- Email authentication
- Signature management
- Email monitoring
- Automation
Pricing:
Postmark pricing plans start with a free package that allows you to send 100 free emails every month; then, it has higher plans, which include 10,000 emails for $15 per month, 50,000 emails for $55 per month, and 100,000 emails for $115 per month.
The best thing about the postmark pricing plan is that it is very flexible; you can pick the number of emails you want to send in a month and get the price for it. It allows users to send up to 1,500,000 emails per month for $775, so it depends on your budget and business needs.
Conclusion
If you have been searching for an excellent email API to improve your communications, you no longer need to research numerous options to make your pick; you can skip all that hassle with the excellent options we have discussed so far in this guide.
Segnivo is our top choice for developers and marketers looking to enjoy efficient and engaging email functionalities in their applications.
Whether you need to segment your email list, send bulk automated emails, track real-time performance, or customise your messaging, Segnivo has all the tools you need.
FAQs
What is an Email API?
An email API, which stands for application programming interface, allows applications to interact with an email service provider through well-defined protocols and methods. It creates a communication channel between two software applications, allowing processes such as sending, receiving, and tracking emails to take place via programming.
How Does an API Benefit Developers?
Developers create integrations with email APIs so they can build applications that allow end-users to receive and send messages, move or edit folders, manipulate templates, make drafts, and perform other email functions without switching between multiple platforms.
What is API Testing?
API testing is used to determine if the API meets expectations for performance, functionality, and security. It is done by making requests to a single or multiple API endpoints and validating the responses.
