Marketing and Artificial Intelligence; a Match Made in Heaven?
The digital landscape is so different from what it was ten years ago. Back then, we had some notion of artificial intelligence, but there was no way it could fool a human. Today, thanks to the advances in generative AI, we’re entering a new age.
Today, we’ll look at how AI is disrupting traditional marketing strategies.
How Are We Using AI in Marketing?
We’re using AI in advertising in exciting new ways. We can use generative AI to do the following tasks and more.
Generate Images and Content
There’s a lot of back and forth about whether or not we should use AI to generate images. However, it does offer you an easy way to create mockups.
You can also use AI to help with content creation. However, when we say create content, we don’t mean write blog posts or webpages. But you can use AI to:
- Create social media posts
- Generate topic ideas
- Create blog post outlines
- Set up FAQs and knowledge bases
Optimizing Content
Are your campaigns doing well? Could they do better? Marketers use A/B testing to optimize ads and landing pages. Where does AI come into the picture?
You can use AI to generate alternative versions of your pages and adverts. Many SEO tools are powered by machines today.
Engage With Clients
You can create a simple chatbot to deal with customer queries and online comments. This improves service and allows clients immediate support. You can also have the bot make personalized recommendations. This is also a great way to show clients you appreciate their feedback.
You can also use chatbots to help clients with their research. You could suggest blog posts, white papers, and other resources while the client’s actively looking for information.
Many customer service outsourcing are already incorporating chatbots into their arsenals.
Analyze Data
It’s in analyzing data where AI can shine. You can use the information for customer segmentation and targeting. Machines can crunch the numbers from several systems in seconds. This allows you to be as specific when it comes to targeting as you like.
You can also have the system identify trends and forecast consumer behavior. There’s also a chance for real-time processing that makes it easy to make informed decisions.
Personalized Recommendations
Your bot can become an invaluable sales tool. The minute a client interacts with it, there’s an opportunity. The bot can scan through various systems like sales and past interactions. It can use the information it gathers to make personalized suggestions.
Even if the client isn’t interested, you’ve answered their questions quickly. If the bot can’t help, it can escalate the query. The most important thing, though, is that you’ve been responsive to your client.
Enhanced Marketing Automation
Advertising today means keeping on multiple platforms. You might need to post on Twitter, answer questions on Facebook, and send out an email blast.
Here are some automated solutions that are quite useful:
- Social media management and scheduling tools
- Automated email campaigns for lead nurturing
- Programmatic advertising for optimized ad placements
Predictive Modeling
Do you need to understand the latest market trends? How will your campaigns impact your revenue projections? Will it be easy to retain customers, or are there things to look out for? Do you have the best possible pricing model?
You can ask AI to run the numbers. It can identify strengths and weaknesses and also potential risks.
Data Privacy
There is, however, a caveat here. We must use AI responsibly. This means properly protecting your client’s sensitive information and complying with data protection regulations like GDPR.
Beyond this, you should only collect the information you need. You’ll also need to clearly let your clients know what data you gather and why. They need to have the option to opt-out or delete their information.
Furthermore, we need to consider the ethical implications of embedding AI into marketing. This finely honed tool can be extremely effective, but there’s room for abuse. Companies must implement clear policies to offset the risk.
Conclusion
AI is changing many aspects of our daily lives. For marketers, it offers a tempting advantage in learning what consumers want and delivering it flawlessly. The data processing capabilities of AI, coupled with its quick thinking, make it a useful tool
